Transformers 2: Revenge of the Fallen

Transformers Augmented Reality: Much More Than Meets The Eye

The invisible devil and angel that reside on my left and right shoulders, respectively, have been having a bit of a row. Lil’ Angel tells me not to bother spending my cash on Transformers: Revenge of the Fallen. It’ll only make Michael Bay richer, me poorer, and encourage more similarly mindless blockbusters in the near future, he says. Lil’ Devil, however, assures me that there will be countless scenes in which elaborately designed (translation: preposterous) robots punch the crap out of each other.

Either way, there are some undeniably cool web promotions going on.

Most interesting is the Transformers “Augmented Reality” experience at www.weareautobots.com/uk/, which defies all description, really. With but a printer and a webcam, you are able to manipulate rendered objects as if they’re actually in your hands. You, yes you! can be Optimus Prime! I’d already seen videos of similar technology used to promote an upcoming Metal Gear game, and was initially suspicion that it was a hoax. Nice to be proven wrong. It’s like living in the multi-layered reality Philip K. Dick envisioned, or summink!

Transformers 2: Revenge of the Fallen

Transformers 2: Revenge of the Fallen

Elsewhere, there’s also this equally bizarre application at www.transformersmovie.com/intl/robotize_me/uk which allows you to create your own Autobot from composite parts and then past your face on it. Quite why you’d want to is beyond me, but I guess we’re not all quite as hideous and reticent as I.

Transformers 2: Revenge of the Fallen

Transformers 2: Revenge of the Fallen

Lastly, there’s a more conventional flash game in which you take the role of everyone’s favourite backstabbing Decepticon Starscream as he roars through the sky as a plane and, um, runs along the ground in bipedal form. That can be found at www.starscreamshowdown.com.

Carl Doherty has written about movies, video games, comic books and literature for almost a decade, forging ill-informed critiques for numerous websites, blogs and publications that no one has ever heard of. His debut novel, the epic fantasy comedy Welcome to The Fold, is available now on Kindle here (UK) and here (US).

One thought on “Transformers Augmented Reality: Much More Than Meets The Eye”

  1. Everyone was talking only about the detonation of the number of records that were being set by the Transformers movies(Transformers 2007, Revenge of the Fallen, and Dark of the Moon) right from United States to Malaysia and China. It was hard to believe that the Transformers had crossed the records of even epic movie by director James Cameron’s the Titanic. Families went to the theaters in droves; the old generation – likely mothers and fathers by now – ushering the new generation in to see the favorite alien robots of their youth. Hasbro, the gigantic toy company that originated the Transformers, made record sales in the toys and merchandising that went along with the film, ensuring that everything came full-circle.`

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